Connecting to your Customers

Your primary goal while in business should be to build relationships with as many customers as you can. There are many ways to gain customers, but the tricky part is mastering how to keep customers. Here are a few tips that could help you keep customers and potentially create a loyal connection with them: INNOVATE […]

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5 Social media tips for the new year

Social media is undoubtedly the best marketing tool for brands to have at their disposal in this day and age. Social media allows brands to publicize new and upcoming projects, while communicating with their audience in a  more personal setting for building better interpersonal connections. If your brand hasn’t started using social media, you’re missing […]

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How can your company market to baby boomers?

Baby Boomers are what most marketers consider the older and out of touch generation. Although some companies tend to prefer marketing to millennials, fifty-percent of the United States population will be over the age of 50 in a few years. While baby boomers aren’t marketers first choice, unlike millennials, Baby Boomers have a large amount of […]

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How to achieve brand loyalty ?

Achieving loyalty from customers is a daunting task. Within every industry, there are marketing strategists trying to create an unbreakable connection between customers and the brand. Brand loyalty is becoming increasingly challenging because of the saturated industries vying for the same customers. Thanks to the internet and smartphones, brands have to step up their game […]

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Markers of a Great Worker

Business owners have an obligation to hire not only qualified employees but employees with the best attitude and right characteristics to adequately accent their business. Although finding the right employee is the primary goal, it can sometimes be difficult to decipher the capability and potential of a possible employee. Many companies have tactics to help […]

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Messaging in Meetings

Contrary to popular belief, we are not slaves to our technological devices. Checking our Twitters, Facebook, Snapchats, and even emails during meeting can definitely be avoided with some discipline. We really have to ask ourselves, “Where do we draw the line between professional and unprofessional smartphone usage?” The key to that answer is time and […]

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S.M.A.R.T goals for your small business

Get SMART! It can be helpful to take an organized approach to ensure your goals are both concise and realistic. The “SMART” approach to goal setting is described in-depth in Paul J. Meyer’s 2003 book “Attitude Is Everything,” and can be applied to anything from your small business to your social media activities. According to […]

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Industry Heros: The Skimm

Everyday rookie entrepreneurs mull over business ideas they think can change the world and propel them to success, this week we spotlight the entrepreneurs that have officially made it. TheSkimm’s founders Danielle Weisberg and Carly Zakin solved a problem and launched an idea into super stratum, making them the industry “Sh-eros” any up and coming entrepreneur can look […]

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How can your business go green?

A happy workplace is a eco friendly workplace. Many businesses are doing their best to make sustainable choices that can contribute to a more eco friendly office. Recently, big names in tech have made easy and affordable changes in their headquarters that have really help them cut down on their eco footprint. Those  big companies […]

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3 tips to pitch your business to potential backers

Pitching a product or an idea is a difficult but necessary skill to master for budding entrepreneurs. Whether it’s just your family and friends or an intimidating group of venture capitalists, you should know our 3 tips to get you through your all too important startup pitch. Tell your story Although most pitches are brief, […]

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