Networking Guide for Introverts

  If I were to list different occasions that were excruciating for introverts the list would go: clubs, birthday parties, and networking events. It’s hard enough to sell yourself to one person, but a room full of strangers is asking for a lot. One thing that goes without saying is that Introversion has nothing to do with an […]

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Experiential Marketing: Trend or Fad?

If you haven’t heard of experiential marketing, you are missing out. This marketing strategy is a way for companies to engage with their consumers. Need an example? Coca-Cola has issued a “Happiness Machine” in numerous accounts. The first time it was issued it was placed on a college campus where it gave out free drinks […]

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ChatBot Marketing: Impersonal or Ingenious

In the age of Siri and Alexa, chatbots are the most obvious extension for automated technology. Chatbots take us one step closer to falling down the anti-social rabbit hole. With a bot, we don’t even have to speak to get a response. People enjoy the interaction and convenience of communicating with voice recognition tech, chatbots are similar and serve the same function. What are […]

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Branding your Small Business

The power of branding is everything. What do you want your company to be known for? What are your company’s values? What qualities do you want customers to associate your company with? Your company’s brand answers these questions and more. The Importance of Branding Branding is just as important for small businesses as it is […]

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Networking in the Digital Age

More and more relationships start online, and that includes platonic, business relationships. One site that has proven to be a powerhouse is LinkedIn, with its wide user base ranging from C-level executives to college students. And users aren’t merely spending time on LinkedIn, they are investing time in the platform. They are creating content, generating […]

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Languages can Open the Door into Worldly Markets

Our world is becoming smaller every single day. A message that once took weeks to deliver now takes seconds. People are traveling now more than ever before and because of this many are learning a second, third, and even fourth language! Learning different languages allows one to speak to others in their native tongue, which […]

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Celebrating Workers Around the World on International Workers’ Day

International Workers’ Day has long been a symbolic day for the uphill battle concerning workers’ rights. This day celebrates the working class and the historic win for an eight-hour workday. Brief History Many years ago, on May 1, 1886, to be exact, the United States and Canada declared an eight-hour workday. However, it wasn’t until 1916, after years […]

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Appreciating the Ones Behind the Scene on Administrative Professionals’ Day

Today is Administrative Professionals Day. This day recognizes and celebrates the contributions of employees who are behind the scenes AKA secretaries and administrative assistants. These individuals work day in and day out, but often do not get the recognition they deserve. Brief History During World War II, there was an increased need for skilled administrative […]

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6 Ways to Go Green in the Office

Yesterday, April 22, was Earth Day. In honor of Earth Day’s mission to activate the environmental movement worldwide, here are 6 ways to go green in the office. Turn Off Appliances  Upon leaving the office, turn off everything. Turn off all computers, lights, heaters, anything and everything plugged in. *Tip: Plug all of your electronics […]

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VR & AR: How They Differ

VR & AR is going to explode. For those that don’t know, VR stands for virtual reality and AR stands for augmented reality. A common misconception is that AR & VR are interchangeable terms. They’re not. Both AR and VR aim to alter our perception of the world, however, they do it through different lens. […]

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