#METOO meets marketing

The #MeToo movement has spread across the nation and in its wake, all facets of society have adjusted to the fourth wave of feminism. Although the impact of this movement has affected the lives and legacies of women the most, there has been some impact made on the way we consume media, construct advertisements and […]

Read more

6 Skills Marketing Recruiters Are Looking For?

It’s always difficult to gauge what exactly recruiters are looking for in the marketing field. The needs of marketing companies fluctuate and with it the requirements for potential employees. Although there are key resume staples that should always be listed, there are a few specific skills that will definitely catch the eye of recruiters. Here […]

Read more

What can interactive campaigns do for your business?

What is interactive advertising you ask, it’s a great way for brands to directly engage their audience by creating outdoor campaigns that ask for user involvement. Interactive advertising is a fairly new strategy that companies are exploring, the goal is to create a more lasting connection with their consumers. Although many people don’t know interactive […]

Read more

When life hands you permits, can you can still make lemonade?

Most of us fondly remember those blistering hot summer days of our childhood, afternoons filled with popsicles, swimming pools, and lemonade stands. What used to be a childhood past time is now landing kids in trouble with the law. Some kids have been busted for not having the proper permits to operate a lemonade stand. […]

Read more

3 Alternatives If You Can’t Hire A Graphic Designer

Most small businesses can’t afford an in-house graphic designer in their first year. Creating content, whether it may be brochure, flyers, or social media post can be difficult without the help from a professional; luckily there are several resources that can give you the skills you need to become a pro in no time. Here […]

Read more

3 Warning Signs You Shouldn’t Accept a New Job Offer

When receiving a job offer most people feel the urge to accept immediately, after fumbling through the whole interviewing process, memorizing all the staff’s names, and buying several new loafers, it’s understandable that you’re ready to sign on the dotted line. Although new job offers are tempting it’s important to do some preliminary detective work […]

Read more

Drive More Traffic To Your Site: Business 101

The goal of any business is to drive more sales by acquiring new customers, the struggle is getting those new customers to the business’s website to complete a purchase. Driving more traffic to your company’s website is pretty much business 101; keep in mind, your website’s traffic doesn’t only generate sales, it also acts as […]

Read more

What is Social Media Contest Strategy?

Aside from money and maybe coffee, it’s competition that drives us to get out of bed. As human beings, the promise of free merchandise, from a t-shirt to a keychain is sadly enough to make us stand at attention and claw our way to sweet victory. Big brands and social media managers have tapped into […]

Read more

Why Does Podcast Advertising Work For Your Business?

Podcasts aren’t exactly a new concept but podcast advertising have never been so successful. Unlike most advertising, people are not inadvertently listening to or watching an ad, people are tuning in with purpose when listening to podcasts. When consumers welcome, as opposed to avoiding advertisements, the prospects of them buying the product increases by 40 […]

Read more

Click-Bait Advertising : Pros & Cons

As the name suggests click-bait is a marketing tool that baits prospective viewers into watching or reading content using shock tactics. Whether the headline or cover image is funny, scary, or disgusting, marketers appeal to the audience’s curiosity to get them to click the link. Love it or hate it, click-bate has its pros and […]

Read more

1 2 3 22
top