4 Steps To Define Your Company’s Future

Set Your Values When crafting your brand, the first step is to figure out what values are at the core of your overall brand. These are the values that inform your decision-making and will guide you as you make choices about your company. Prioritize Your Values Now that you have a list of values — […]

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5 Ways to Attract More Followers on Twitter

Mention Smaller Brands Sometimes replying to a large company’s tweets seems like speaking to a brick wall. Don’t be discouraged. Instead, reply to tweets from companies still on their way up. Chances are they will retweet your replies, introducing you to their audience. Say something complimentary, recommend a product or simply just be friendly. Their […]

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4 Ways to Audit Your Company’s Social Media Presence

Google Yourself Chances are, much of the web traffic to your company’s website will be coming from Google. With that in mind, when you’re beginning an audit of your social reach or setting goals, it’s important to start by Googling your company’s name. Doing so will let you know if there are other companies with […]

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5 Tips to Make Instagram Work For Your Business

Show Your Creative Spirit Instagram, perhaps more than any other social network, urges its users to create visually striking content. The platform is an outlet for photos, after all. With that in mind, make sure your Instagram account portrays your brand or company’s most creative self. So, what does that entail? Be sure to take […]

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5 Ways To Tell Your Brand’s Story Online In 2017

1. Use Boomerang On Instagram Instagram has remained steadfast as one of the world’s leading social networks even after some unpopular changes. One change that has actually intrigued users recently has been the advent of Boomerang, an app that creates short, gif-like videos. If you’re selling a product, a well-executed Boomerang on Instagram can add […]

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Attack, Target, And Connect with Customers Effectively

Brainstorming an effective marketing strategy is never easy work, you must make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. It’s important to understand that your products and services have target customers that can be defined. As a marketer, […]

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