Hashtags 101

Hashtags, everyone uses them but most of us ask the question, how do they really work? When used properly hashtags can optimize a business and even draw attention to a brand, product, or service. Although hashtags started on Twitter, they now live on other platforms. In order to make the best use of hashtags, every […]

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6 ways to De-Stress at work

It’s Monday, you haven’t had breakfast, your co-worker called in “sick”, and the tall stack of files on your desk is beginning to give you anxiety; you definitely to need to de-stress. Everyone can relate to work-induced stress but not everyone knows how to combat it. Here are six ways to de-stress, all from the […]

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Why do brands love mommy bloggers?

Mommy blogging is word of mouth on steroids and big brands are taking notice.The oldest and arguably the best method of marketing has always been word of mouth, the success of mommy blogs hinge on honest WOM recommendations of products, goods, or services. Mommy bloggers have cultivated a community of other mothers who faithfully purchase […]

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How to Successfully Weather a PR Crisis

No one plans for a crisis, but when it does inevitably happen there needs to be a plan in place to get your business through the thick of things. A company that manages a PR crisis successfully will come out of it stronger and more trusted among their competitors. We’ve put together a PR rule-book that can help any […]

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Ad Terms and Marketing Lingo You Need to Know

So, you can walk the walk but can you talk the talk? In the marketing and advertising sphere, you’d be surprised to know the business comes with its own terminology. Before entering an ad agency it’s best to get yourself up to date with the field’s vernacular. Here are 5 advertising and marketing terms that you […]

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How can your business utilize Reddit for marketing?

For those in the know, Reddit deems itself as the front page of the internet, while the site is often overlooked by marketers, the platform is no joke, as it is currently the 8th most popular site in the world. So what is Reddit you ask? think of it as an open forum for anything […]

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How can millennial mentors benefit your business?

Many companies count millennials as a part of their target audience, when choosing an advisor for your company there is no better mentor than a millennial to help attract other millennials. Usually, businesses look for seasoned professionals that offer advice about what millennial like or how millennial think, but sometimes the best insight comes right […]

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Graduate’s Guide to a Career in Advertising

So you’ve graduated now what. Many millennial are realizing that the years that follow graduation are daunting, you have this expensive degree but you’re not quite sure what to do with it, your parents and professors say you’ll go far but nothing seems to be working out. Fear not 20 something years old, before you’re […]

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Hackvertising & Burger King

Hackvertising. Yes, you read that right; it’s not a typo, it’s a phrased coined by David the Agency to describe the strategy of their Ad campaigns, primarily with Burger King. Hackvertising may not be a word you recognize, but you’ve definitely seen Burger King’s “Hey Google” ad. The masterminds behind the infamous ad redefined advertising […]

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#METOO meets marketing

The #MeToo movement has spread across the nation and in its wake, all facets of society have adjusted to the fourth wave of feminism. Although the impact of this movement has affected the lives and legacies of women the most, there has been some impact made on the way we consume media, construct advertisements and […]

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