Social media marketers and small businesses find themselves constantly competing for their audience’s attention. Social media algorithms often work to prioritize a user’s friends and family as […]

Despite what you may have heard, Generation Y has a can-do attitude about work-related tasks and yearn for constructive criticism and feedback in the workplace. If you […]

Organizational skills are a must when owning a business. An organized business owner will know what they have and what they need. An unorganized business can cause […]

Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent those relationships in abbreviated form. B2B marketing techniques rely on […]

Anyone in business knows that there will be inevitable slowdowns. Sometimes the catalyst for the slow down is a seasonal product or service,  but at times the […]

Brainstorming an effective marketing strategy is never easy work, you have to gauge who you think your target customers are, then spend time gathering and analyzing data […]

Influencers are everywhere, the challenging part is finding the person who is the right fit to represent your brand. When thinking of your brand, who is the […]

With more than 300 million monthly active users, Snapchat is a relevant and easy-to-use marketing tool that businesses shouldn’t neglect. With Snapchat, you can increase community engagement […]

Given the sheer amount of hours people spend at work, it’s no wonder most of us consider our office space a home away from home.  Whether you […]

When most people think social media marketing, the big contenders are Facebook and Instagram, but if you’re counting out Twitter, you’re making a big mistake. Twitter’s popularity […]