An e-commerce company sells goods or services online as opposed to a designated establishment. One of the top advantages of an e-commerce company is that there are […]

Consumer behavior is the study of individuals or groups and all the activities associated with the purchase and how their behaviour leads them to make purchases. Consumer […]

Trade shows provide your audience with a face-to-face display and demonstration of your product. The purpose of a trade show is significant to the success of your […]

The internet has created a new world for marketing. If you want to spread your business’s goal and company awareness into the minds of your audience, your […]

Color palettes in advertisement create a specific consumer/brand relationship. When used properly, color choice can evoke certain connections to the consumer in relation to the brand and its […]

Direct to consumer (DTC) is when a company sells products directly to the consumer without any third- party interference. For example, if you manufacture your own clothes […]

Why use Marketing Analytics? Many companies want to optimize their consumer outreach, they want to be able to attract and retain customers, all while maintaining customer satisfaction. […]

Many small businesses suffer from the struggle of deciding which kind of marketing they should do, either digital or traditional. Having to choose one over the other […]